Keith Peiris, the President &
CEO of Cyberteks Design meets Detroit goalie Dominik
Player Brings Thrashers Web Site To The Cutting Edge
By Kevin McCormack
Fifteen-year-old Keith Peiris of London, Ontario, Canada, is like
a lot of teenagers in high school. He's a sports fanatic, loves
computer games and looks forward to leaving home and heading off to
But something sets Peiris apart from his peers. While other
10th-graders his age enjoy computer games, Peiris actually designs
them. In 1999, at age 11, Peiris founded Cyberteks Design, an
interactive web design company that specializes in hockey Web sites.
As an avid youth hockey player, creating Cyberteks Design was the
perfect way for Peiris to combine his passion for both hockey and
Cyberteks Design is run out of his parent's
basement, but despite the low-tech surroundings, Cyberteks Design is
a cutting edge company that recently designed the NHL's first-ever
Dynamic Screensaver with live NHL scoring for the Atlanta Thrashers
and created a package of interactive games for the team's official
"Atlanta gave us a great opportunity with this project," said
Peiris. "They said show us what you can do with an interactive
screen saver. This is the kind of project we really enjoy, working
with a top-class organization like the Thrashers and creating
something brand new. "
The success of Peiris' company has led to a list of business
awards (The National Post named it one of the 100 best IT companies
in Canada), an opportunity to travel to China and Hong Kong on a
Team Canada trade mission; and the chance to work with numerous
hockey organizations on improving their Internet presence.
Besides working with the Thrashers, Cyberteks Design has designed
sites for the NHL Officials Association, Ontario Minor Hockey
Association and the London Knights (OHL).
"What separates Cyberteks Design from a lot of web companies out
there is that Keith and the rest of the company have a true passion
for hockey," said Thrashers Vice President of Sales & Marketing
Derek Schiller. "That love of the game shows through in the quality
of the work that they do."
A huge Patrick Roy fan, Peiris says that his favorite team
growing up was the Colorado Avalanche. He closely followed the
Avalanche when former Avalanche head coach and current Thrashers
Head Coach Bob Hartley was behind the bench, leading them to the
2001 Stanley Cup. And Peiris' success with Cyberteks Designs has
allowed him to meet numerous NHL stars, including a recent meet-up
with Red Wings goalie Dominik Hasek.
One unique aspect of Cyberteks Design is that Peiris is actually
a talented hockey goalie and brings that knowledge to his Web design
business. Peiris recently attended Junior B, C & D Training
Camps in Ontario, an outstanding accomplishment for a player of his
age. And while his first love will always be hockey, his interest in
Web design is a close second. Cyberteks Design allows Peiris to meld
his two passions into a business that continues to grow.
"Initially, I was playing with Internet technologies for
recreation. However, I learned that there was great potential in the
web development market," said Peiris. "Also, starting a company
would give me a portal to showcase my abilities. Cyberteks Design
has been very successful in the hockey market. We have been working
on many hockey-related projects, therefore my experience in hockey
has given me insight into hockey-based projects."
The work with the Thrashers was the first time Cyberteks Design
worked directly with an NHL club, but if the results are any
indication, it won't be the last. Peiris' work with the team
includes creating a desktop application that users can install on
their computers to provide an interactive screensaver with live game
results, rosters, team news, video highlights and links to player
pages and schedules. In essence, it's a screensaver that allows the
user to access real-time information on the Thrashers.
Cyberteks Design also worked with the Thrashers to improve the
content of the Kids Club section of the team's Web site. Peiris and
his staff of five designed an interactive hockey video game and an
e-card creator, which will allow kids to send Thrashers-themed email
greeting cards to their friends and family.
Launched in conjunction with a redesign of the Thrashers'
official site, Cyberteks Design helped add a layer of interactivity
to Atlantathrashers.com that promises to keep the club at the
forefront of the league's official team sites.
"One thing our new site does is increase our outreach to the
local, youth and grassroots hockey communities," said Schiller.
"Working with the youth players in the entire Southeast region is an
important goal of our fan development initiatives and it made sense
to work directly with Keith, who as a youth player himself, knows
exactly the type of Web offerings that would appeal to this
So what's next for Peiris after traveling the world and starting
up his own web company?
"My dream is to attend Harvard University."
Memo to the admissions office: Sign the guy up.