Press Release - October 22, 2003

London Knights launched their brand new website today

October 22, 2003, London, Ontario, Canada - London Knights General Manager Mark Hunter announced today that they launched the newly designed website. The website has a new look with additional features.

With launch of the new website developed by Cyberteks Design, the London Knights are continuing to provide a cutting-edge, accessible website loaded with rich media content, which make it one of the most technologically advanced sites in the hockey world. The previous version of the website (also developed by Cyberteks Design) was a finalist in the 2002 International New Media Festival Awards Contest, and this new site builds on all the successes of the first.

The first thing you will notice about the site is the new design. One of the key new features of the site is its customizable interface, which allows users of the enhanced site to personalize the site to his/her liking. The Customize This Site page allows users to select their favorite player, select the color of the top bar, select the banner on the home page, and even personalize the site by adding their name and jersey number. All custom settings are saved and remembered for future visits.

Users of the enhanced site will also have access to the new game summary animations on the home page. These 3D animations feature the Knights mascot Sir-Scores-A-Lot going head to head with the opposing team. Neither the game summary animations nor site customization are available on any other OHL site.

The merchandise page features the unique London Knights Jersey Customizer. This program allows users to see what their custom jersey will look like as they customize it, and then add it straight to their shopping cart. What makes this customizer truly unique is that when users order a custom jersey, both the user and London Knights receive an email with a picture of the jersey. This extra functionality allows the London Knights staff to double check for accuracy and has never been done before by any other company.
The database driven Flash event calendar gives users quick access to all of the London Knights game times, scores and event information.

The calendar does not just provide information on a monthly basis, using the next and previous month buttons users can look ahead to future events, and even check scores from previous years. London Knights staff through an administrative content management system enters all of the information.
The interactive seating map on the tickets page gives users a complete interactive layout of the John Labatt Centre. The map also provides photographs taken from the seating sections, giving users a snapshot of the view they would have of the game.

The interactive zone gives London Knights fans plenty of ways to interact with their team. There is a full suite of Flash hockey games, all of which give users a shot at a monthly prize. The News Desktop is a standalone application that allows Knights fans to stay in touch with their team, even when they're not visiting the web site. This innovative program brings the latest news, scores and even the event calendar right to the users desktop. The desktop is integrated with the content management system, enabling it to update itself - there is no maintenance. There are also the Flash animated e-cards, which feature unique 3D animations of the Knights mascot, allow users to send seasons greetings to anyone with an e-mail address. No other OHL team has these advanced features and applications.

The Kids Club Coloring Contest is open to children under 12 years of age. The contest showcases the London Knights mascot (also designed by Cyberteks Design.) Kids color in a picture of the mascot and his castle using a Flash based paint system, which uses a 21-color palette, however, the color mixer gives users millions of color possibilities. There is a Photoshop-style eyedropper tool, which allows the child to reuse colors they have already mixed. Once the parent has filled out the contact form, the child's colored picture is e-mailed to the London Knights for judging, and prizes are awarded every month to the child who submitted the best entry. The child also receives an e-mail containing their colored picture so they can go back and looks at their creation any time. No other company has developed a product like this.

For more information, please contact: Jim McKellar, Assistant GM and Director of Public Relations Phone: 681-0800