It is the 21st century, and social media is the place where you can keep yourself updated about everything going worldwide. After Facebook and Twitter, Instagram is the most popular social media platform that has rave reviews from about 800 million users!
Gaining followers on Instagram has become a kind of rage amongst youngsters nowadays. Also despite being primarily a blogging style fun app, it has now become networking giant, where thousands of individuals and brands do serious content marketing and audience building every day.
When it comes to increase your follower counts, then Instagram can be a friend in a certain way. And perhaps that is why many brands today use it as a marketing tool thus increasing their follower count.
Innovative and constantly upgrading itself, Instagram demands every social media user’s attention. Many people have made to huge follower count by stylizing their insta profiles with the latest designs like the Insta grid and the Insta story.
[Note: The 9 layout grid style has an extra perk where you can extravagantly use hashtags for 9 consecutive grid blocks and thus generate more followers.]
How to get more followers on Instagram? You could take a very quick shortcut and buy instagram followers, but not everyone has the budget.
These are some of the tried and tested ways to get more followers on Instagram:
1. Make the most of your bio:
The bio is the short introduction you have to provide to let people know about you. You can also add relevant URLs to keep your bio interesting. You can post URLs leading to your website and also change them at least once a month to link them to fresher content.
2. Promote your hashtags:
Hashtags are very important to gain followers. You can create a specific hashtag for your brand and add them to each of your posts. Also, apart from making sure that they are featured on your profile, you can take your hashtag game offline and have them printed on memos, your business cards, pamphlets etc.
3. Actively participate in relevant conversations:
You need to try and get on everyone’s radar. One of the easiest ways to do this is to tag your posts with few of the trending hashtags on Instagram so that anyone following those hashtags can see your post. So you should put up a mixture of relevant and popular tags for each post.
4. Customise your page:
You should have your style to get maximum benefits from your page. Getting creative layouts, uniquely publishing your posts and making everything look pretty attracts more followers to your account.
5. Engage with influencers:
Identify the people or brands that influence people you want as followers. You can turn on the notification for their posts, and communicate with them whenever they post something. That way you can become one of their favourite accounts, and subsequently get noticed by their followers.
6. Write interesting captions:
Just posting good pictures might not get you, adequate followers. However, writing interesting captions might do the trick! Try to be eloquent while putting up captions and they can attract new followers easily!
Following these tips will ensure an increase in your number of Instagram followers in no time!
Once a medium to stay connected to people, social media has now become an inevitable part of everyone’s lives. With rapid digitisation, everyone has easy access to the internet and with that to social media platforms. They have also become an important medium of digital marketing, and millions of brands have benefitted by using social media as a marketing tool.
In the last decade or two, the use of these platforms has increased at an astounding rate. Many new sites have formed, while few vastly popular ones have shut down as well. So let’s take a look at some of the most influential social media sites which are operational now.
Top three social media platforms and their reach:
Gone are the days of Orkut and Yahoo! Messenger. They have now been replaced by a handful of new sites. They are:
The most popular networking site, Facebook has been operational since 2004. With time it has grown into a huge platform, with almost 1.8 billion active monthly users. Many social influencers have taken to Facebook to talk about various issues and have made the site a place where people can truly interact with each other through groups, communities, posts, likes and comments.
It is also a hugely successful marketing platform, where companies and brands endorse themselves and reach out to clients via groups and messages. Also the new Facebook LIVE promotes a more interactive branding strategy for businesses.
A platform to share videos, YouTube is a bit different from other social media sites. It allows people to create channels through which they can create and upload videos and gather subscribers. The more subscribers a channel has, the more views it can garner for its videos. YouTube earns its revenue from advertisements by Google.
The site was founded in 2005 and as of now has more than 1 billion hours worth of content watched each day! Google acquired it in the year 2006.
The third most popular social media platform is Instagram. It is a site that allows people to share pictures and videos from their accounts and gather followers. It started as a simple platform to share pictures, but soon developed into a marketing tool. Thousands of brands, ranging from big to small, market their products over this platform by reaching out to customers via pictures and videos. It was launched in the year 2010. However, Facebook soon acquired it in 2012.
Some other influential social media platforms are Twitter, Pinterest, Tumblr, Google+, Linkedin etc. However in terms of popularity, the above three tops the list!
The social media platform with the most reach:
Amongst so many sites, Facebook is unarguably the social media platform with the most reach. The sheer number of monthly users of Facebook has made it possible to become the most used platform. Initially, it started out as a medium to stay connected with friends and family but soon became a marketing haven for millions of brands of all sizes. Also, social influencers took to Facebook to speak directly to their followers and facilitated interaction between all.
Facebook has also acquired Instagram and WhatsApp recently, making it the undisputed winner in the race of social media platforms.